Dvir is a seasoned business and marketing executive with two decades of broad leadership experience in Media, Advertising Technology and Security, and a track record of driving successful business transformations. Dvir currently heads marketing and business development for Cedato, a leading video advertising technology platform, since its inception in 2015. Before joining Cedato he was founder and CEO of Exoview, a startup specializing in predictive exo-contextual optimization. Previously, Dvir was General Manager of Artimedia, a premium programmatic video platform, growing it to completely dominate its target geos. Earlier, Dvir served as Chief Marketing and Strategy Officer at Artivision [SGX:5NK], as well as General Manager of its Media Division. Prior to joining Artivision, Dvir was VP of Marketing at ioimage, the pioneer of intelligent video appliances for video security, where he built one of the strongest brands in this space. Before that Dvir served in leadership marketing roles for enterprise video companies, including RADVISION, NICE Systems [NASDAQ:NICE], and others. Dvir started his career in R&D, carrying engineering positions in technology and defense organizations. Dvir holds an MBA degree from the Recanati Business School, and a Bachelor of Science degree in Mathematics and Computer Science, both from the Tel Aviv University.