Dr. Eyal Maoz

Workshop Mentor, Marketing and Strategy
  • Eyal is a leading marketing and strategy practitioner. He consults and train managers at dozens of companies around the world; a partial list of customers from the last 5 years includes Google, Adecco, RBS, IBM, HP, Verint, Bank Leumi, ONVZ, Marvel, ‎Insight, Bank of Israel, Indigo, Mellanox, Amdocs, Pitango, and Syfan.
  • Eyal is Associate Dean for Teaching and Curriculum at Ono Academic College
  • He is also a Visiting Professor of Marketing, Kellogg School of Management, ‎Northwestern University and Adjunct Professor of Marketing, INSEAD, France. Previously he was the Head of the Executive MBA Integrative Management (EMBAIM) program, Hebrew University of Jerusalem.

  • Acceptance committee member and mentor at various leading innovation programs
  • Former Chief Mentor StarTau, Tel Aviv University’s Entrepreneurship Center


  • 1995: Ph.D., Kellogg School of Management, Northwestern University.
  • 1990: M.B.A., in Marketing, Recanati School of Management, Tel Aviv University.
  • 1984: B.A., in economics and statistics, Faculty of the Social ‎Sciences, Tel Aviv University.

Subjects Taught:

Marketing strategy and management, marketing research, developing new product.

 Research Interests:

Innovation development of new products, emphasis on development strategies and managing development risks, consumer decision-making, ethics and marketing research.


1. Maoz E., and Tybout A.M. (2002), “The Moderating Role of Involvement and Differentiation in the Evaluation of Brand Extensions”, Journal of Consumer Psychology, 12(2), 119-131.

2. Tenbrunsel A.E., Brett J.M., Maoz E., Stroh L.K., and Reily A.H., (1995). “Dynamic and Static Work-Family Relationships”, Organizational Behavior and Human Decision Processes, 63 (3), 233-246.

Areas of specialty are marketing strategy, new product development and marketing research. Prof. Maoz is the Head of MBA programs at the Ono Academic College in Israel and teaches Marketing (New Products and Services, Marketing Research) to both regular MBA students and Executive MBA students at Kellogg every summer.

Prof. Maoz is the founder and former academic director of EMBAIM – an executive MBA program in integrative management at the Hebrew University of Jerusalem. He consults and lectures extensively both in Israel and across the world to companies in the consumer goods, hi-tech, drug, and banking industries.