Fresh Change

The diaper industry is dominated by two major manufactures and a very large crowd of Privat Label companies attacks them. While a huge market, the products are very generic, compete mostly on price, and vendors are desperately looking for new technologies to differentiate their products. Fresh Change is an innovation-lab developing intellectual property in the diaper market to enable vendors to distinctly differentiate themselves and successfully compete and grow their market share

Fresh Change was founded in 2017 by Hillel Rosenfeld and Rivka Rosenfeld.

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