Obtaining a license to use a piece of music to accompany an ad or any digital item, is very complex, costly, and takes a lot of time. Many times, the ad agency cannot get the rights-to-use for the music desired and need to start the process again. Today, agents who charge very high commissions (15-20%) manage the process. Also, home-users cannot easily obtain rights to use music and Facebook and YouTube automatically remove music-accompanied videos due to rights infringement. LicenseIt developed a web-based platform, providing an automated solution to the process, enabling immediate rights check, shorten time to obtain and negotiate rights, and reducing the overall process cost.