Obtaining a license to use a piece of music to accompany an ad or any digital item, is very complex, costly, and takes a lot of time. Many times, the ad agency cannot get the rights-to-use for the music desired and need to start the process again. Today, agents who charge very high commissions (15-20%) manage the process. Also, home-users cannot easily obtain rights to use music and Facebook and YouTube automatically remove music-accompanied videos due to rights infringement.  LicenseIt developed a web-based platform, providing an automated solution to the process, enabling immediate rights check, shorten time to obtain and negotiate rights, and reducing the overall process cost.

LicenseIt was founded in 2016 by Opheer Shimshon, Tal Fadlon and Nimrod Yarkoni

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